Campaign orchestration and content consistency

Campaigns involve many stakeholders and tools; messaging and approvals are scattered and hard to track.

Faster campaign launch, consistent messaging across channels, and clear approval audit trails.

1. Centralize briefs, assets, and approval workflows in a single flow.
2. Use AI to check alignment with brand guidelines and suggest improvements.
3. Route creatives to the right approvers; track status and feedback in one place.
4. Sync with ad platforms and CRM for activation and performance feedback.

• •Approval workflow by campaign type and budget
• •Versioning and approval history
• •Restricted access to unreleased campaigns

• •Time from brief to go-live
• •Approval cycle time
• •Consistency score and post-launch corrections